Our brand implementation task for British Airways took the form of developing a signage system that could be used in diverse situations around the world. The brief was centred around three essential features that the signage system needed to have: ruggedness, flexibility and moveability.

The solution was successfully implemented globally by Clockhouse and fulfils all requirements. The signs are robust, being able to withstand harsh treatment in busy areas such as check-in concourses. Their design is flexible, enabling local staff to change the graphics in minutes. In the case of the larger totem units, these are very easy to move thanks to a wheeled base. The signs all have a family look and come in various types such as wall signs, desktop signs and wheeled double sided signs.

Clockhouse’s global logistics unit enables us to deliver to locations around the world, ensuring that the British Airways family look is maintained across the continents.