Creating a new brand – or revitalising an old one is never easy. It is not just a case of creating some slick graphics and going 'Voila!". You are creating a new suit of clothing that both your customers and your employees will feel comfortable with. You are creating something that may have to cross boundaries whilst still looking strong and relevant to the market your working in.
Meeting a clients special wish can be challenging as when we were briefed for the Fileturn rebrand. The client insisted on keeping the company 'F'. The video shows how we did that while managing to create a new logo.